A smiling model enjoying popcorn and holding a blue HÜMBL White Cheddar bag close to the camera, surrounded by airborne popcorn

Big flavor.
Humble
attitude.

Your next popcorn obsession.

FLAVOR COMES FIRST✳STAY HUNGRY. STAY HUMBLE.✳MAKE IT A HÜMBL MOMENT

The cravings department

Your snack drawer
has big plans.

A first look at the flavors we're exploring. Made for the afternoon pause, the post-workout moment, and the just-because.

Protein popcorn

Products and flavors are in development. Final ingredients, nutrition, packaging, and availability will be shared at launch.

Big flavor.
One more
handful.

That's the feeling we're chasing.

A humble idea.
A delicious obsession.

We believe the snack you look forward to should be the one you reach for. That's why HÜMBL starts with the good part: flavor, texture, and that one-more-bite feeling.

We're building a better popcorn break, with protein and a whole lot of personality.

Our recipe for a good snack break

Keep the good stuff.

01 / THE CRAVING

Lead with delicious.

Savory White Cheddar. Sweet & Salty Kettle. Hot Honey with a kick. Familiar favorites are our starting point.

02 / THE BITE

Make texture matter.

A satisfying crunch and a handful you want to come back to. Every detail deserves attention.

03 / THE MOMENT

Enjoy the everyday.

A desk-side pause. A road-trip companion. A little treat between the big things. Good snacks belong everywhere.

Good things are in the making

Your next favorite
is getting ready.

We're tasting, refining, and making every bite count. Explore the first collection while we put the finishing touches on HÜMBL.

Big flavor.Humble attitude.

Your snack drawerhas big plans.

A humble idea.A delicious obsession.